Lucas Prata
How many people do you know can say that Coca-Cola designed their own bottle after them? Have the theme song for the NY Mets (And we say yeah, yeah, yeah! Let’s Go Mets!)? Have performed on MTV’s “Super Sweet Sixteen”? Well not only that, dance/pop artist Lucas Prata’s music can be heard during the 2008 Olympic games! Here is an exclusive interview with Lucas Prata.
interview by Rob Schwartz

WHO?MAG: Who is Lucas Prata?
LUCAS PRATA: Lucas Prata is a down to earth normal guy who likes to make music. My passion has always been to perform in front of large groups of people from dancing to singing. I grew up an only child and always dreamed of doing what I’m doing right now.

WHO?MAG: What made you get into music?
LUCAS PRATA: I have always been involved in singing since the 5th grade choir. I continued choir through H.S. and onto college. I started dancing on a very popular dance show on MTV called “Club MTV” and there is where I realized that recording music and performing it was my calling.

WHO?MAG: Tell me about the single “And She Said” and why you feel it has been a hit for so long?
LUCAS PRATA: It’s pretty simple to me. It has this addictive hook that is almost impossible to deny and easy to sing along to. Even people who at first thought it was cheesy and didn’t want to like it ended up loving it. It’s also a feel good song. I can’t tell you how many hundreds of thousands of emails I have gotten with people telling me how this song makes their day better. After a long hard day at work or just a bad day in general…it puts a smile on their face.

WHO?MAG: How did the MTV’s “Super Sweet Sixteen” come about?
LUCAS PRATA: That was pretty much me getting extremely lucky. This girl named Melany wanted me there and wasn’t going to have it any other way. I was contacted by MTV and the rest is history. It was a huge part of the success of this record.

WHO?MAG: What was your reaction when you found out that Coca-Cola has chosen you
to design a bottle around?
LUCAS PRATA: I was pretty blown away when I got the news. I did though always think that this song would be perfect for a commercial of some sort. I called my parents right away and told them the news.

WHO?MAG: How did this situation come about?
LUCAS PRATA: Basically, my label Ultra Records made a deal with Coca-Cola to be a part of this huge campaign and submitted hundreds of songs. Coke chose my song along with 7 other songs on the label to be a part of this.

WHO?MAG: Tell me about Loose Touch?
LUCAS PRATA: Wow! Old School question here! I auditioned in 1992 for an artist named George LaMond to be one of his dancers. George was the “king” of freestyle music on the scene. His dancers were called “Loose Touch”. I was chosen to be part of the dancers and toured the world with him for 11 years while still pursuing my singing career and learning all that I could through George.

WHO?MAG: Tell me about the single with Jeannie Ortega?
LUCAS PRATA: The song is called “A Girl Like That”. I asked Jeannie if she would be interested in doing a cameo on the single and she was in the studio like two weeks later. It’s on my new album called “Never Stop Dreaming” and is the current single
out at radio.

WHO?MAG: Tell me about the single “Summer Rendezvous” with Santalina.
LUCAS PRATA: This song was immediately embedded into my head after just one listen. I knew right away that I wanted to be a part of this project. It’s a modern day “Grease” theme in the way that the song is two people that met over the summer and fell in love. Santalina is an amazing artist with so much passion for what she does. It reminds me a lot of how I am with my music
and performances.

WHO?MAG: What’s next for Lucas Prata?
LUCAS PRATA: I’m planning on A LOT! The new album
is in stores right now so that’s making me run all over America promoting it in clubs. I plan on assembling a new project or two so that I can also give someone out there like me a chance to fulfill their dreams as I did. In less than a month, I will have a full studio in my house to make all this happen.