Trick Trick
Eminem’s protégé and Detroit rapper Trick Trick is back with his brand new album “The Villain” which features all types of music heavyweights including Eminem, Kid Rock, Ice Cube, Dr. Dre, Lil’ Jon, and more. After his #1 Billboard single, Trick Trick talks about his MVP movie, the Detroit hip-hop scene, and his new deal with Koch Records..
by Thato Dadson

WHO?MAG: Tell me about the Villain?
Trick Trick: It’s a Villain I’ve been working on for about 2 years now. I’ve worked along side with Eminem, Kid Rock, Ice Cube, Lil’ Jon, Young Buck, and Dr. Dre. One thing I can say I’m real proud about this album. It’s not industry. I got to do what I wanted to do. There is a lot of variety on this album. It brings back a lot of old things that are missing in Hip Hop.

WHO?MAG: Tell me about your track “Let It Fly” ft/ Ice Cube
Trick Trick: When I first made the track, I made it to have Lil’ Jon and Ice Cube.
Before the track was finished, it was leaked from the studio I recorded it at and it was the version without Lil’ Jon, so DJs were spinning it with out me knowing. So eventually, I was able to leak the real version of the song. It has a lot of energy and it’s just a real fun track.

WHO?MAG: How did it feel when your track The People Vs. Trick Trick became #1 on the new artist list on Billboard?
Trick Trick: You know I never really pay attention to stuff like that until right when it happens or someone tells me. I was very proud and honored to find out I made #1 because I work so hard and it just felt good to know it’s really paying off.

WHO?MAG: What did you gain from being part of the 7 Mile BK?
Trick Trick: I can’t really think of anything that I can say I really gained except if I wasn’t for the 7 mile BK, I don’t believe I would be here today. The one thing I gained the most from them was that I’m still alive.

WHO?MAG: How was your experience in Click Boom Records?
Trick Trick: It was a great learning experience for me because I got to learn about the industry better. It was an Independent Label so it didn’t get me out there as much as I wanted, but I still got to learn how to handle program directors and so much more. It was a great experience while it lasted.

WHO?MAG: Tell me about your experience on the movie M.V.P?
Trick Trick: When I first met with the director of the movie, I was going to just score the movie. He handed me the script to get a feel of the movie. So when I read it, I told him I didn’t like the dialogue. He appreciated that, so he had me read it the way I would and he loved it. So I went to NY to cast and got a part in the movie as Big Boy. So as we were shooting the movie, people were all high strung and I was there having fun. It helped lightened the mood and it was just a fun experience, which was worth being part of.

WHO?MAG: What is the biggest thing you can say Detroit artist can bring to the hip-hop world?
Trick Trick: Realism, because all the things that Detroit talk about really happened because you can hear it in their music. They have so much more energy and passion in their vocals.

WHO?MAG: How has the music industry been for you since you signed to KOCH?
Trick Trick: Well before I came to KOCH, I was signed to Motown on Universal. And what I can say about major labels is they are nothing but distributors now. They don’t do any artist development. They don’t really help you except for an advance and then they try to take all your money. So unless you’re touring or have merchandising, you’re not going to make any money. So after signing with KOCH, I was able to gain the perks of a major with the freedom as an independent.

WHO?MAG: What’s next for Trick Trick?
Trick Trick: Man, everything! I’m going to be taking this movie thing further. I wrote the movie “Gang Squad” with Ice Cube. I have a beverage company coming out with a drink called G Punch. We already have drink out called Cintron. I got a clothing line coming out too, but above all the movies are the biggest things coming up for me.