WHO?MAG TV is a groundbreaking urban entertainment platform that has helped shape independent hip-hop media for nearly two decades. Created by award-winning director and music entrepreneur Rob Schwartz, the show evolved from the iconic WHO?MAG DVD Magazine into a full-scale television series that quickly gained national and international reach. As one of the first independent hip-hop TV shows to air on major networks, WHO?MAG TV has expanded across dozens of broadcast platforms, reaching tens of millions of households worldwide and solidifying its reputation as a true pioneer in hip hop television. 

At its core, WHO?MAG TV is an urban infotainment program that blends exclusive interviews, live performances, behind-the-scenes content, and industry insights. The show has featured an impressive lineup of hip-hop legends and global superstars, including Pitbull, Wyclef Jean, Lil Jon, Public Enemy, Michael K. Williams, 2 Live Crew, DJ Premier, Ja Rule, DMC, Roxanne Shante, Redman & Method Man, MC Lyte, Big Daddy Kane, Rakim, Prodigy, Noreaga, Sean Price, KRS-One, George Clinton, and many more. With a mix of iconic pioneers and emerging talent, WHO?MAG TV bridges generations of music culture, offering fans authentic access to the voices shaping hip-hop and beyond. 

Beyond its flagship show, WHO?MAG has built an expansive multimedia ecosystem that continues to innovate across genres and platforms. One of its standout extensions is DMTV (Dance Music TV), a globally distributed television series dedicated to EDM and dance music culture. As one of the first broadcast TV shows focused entirely on electronic music, DMTV has featured top DJs and producers while bringing the energy of dance music to mainstream audiences worldwide. 

A major driving force behind the brand’s continued success is WHO?MAG Distribution, a full-service music distribution company that supports over a thousand artists and hundreds of labels globally. Since its launch, the company has played a key role in placing music in films, television shows, and major platforms, while also creating opportunities through sync licensing, festivals, and radio exposure. This hands-on, artist-focused approach allows WHO?MAG to go far beyond traditional distribution models and actively build careers within the music industry. 

The WHO?MAG universe is further strengthened by Chetown Films, the company’s film and television production division. Known for producing award-winning movies, TV programs, and music videos, Chetown Films has been instrumental in bringing WHO?MAG content to life on screen. From its early beginnings producing the first hip-hop DVD distributed through major retailers to its evolution into global television programming, the company has consistently pushed the boundaries of independent media production. 

Together, WHO?MAG TV, WHO?MAG Distribution, DMTV, and Chetown Films form a powerful, interconnected platform that continues to influence music, film, and digital media worldwide. With a legacy rooted in innovation and a future focused on expanding artist opportunities, WHO?MAG remains a leader in independent entertainment—connecting culture, creativity, and global audiences through authentic storytelling and cutting-edge content.